Government of India’s Unique Identification Authority of India (UIDAI) now has a brand name, called AADHAAR and also a new logo:

Started by GoI last year to given every Indian a unique ID, it has former Infosys co-founder Nandan Nilekani as its chairperson. The reasoning behind the name AADHAAR, is that it translates into ‘foundation’, or ‘support’. The word is present across most Indian languages and can therefore be used in branding and communication of the UIDAI program across the country.