UIDAI gets New Logo and Name – AADHAAR

Government of India’s Unique Identification Authority of India (UIDAI) now has a brand name, called AADHAAR and also a new logo:

 

AADHAR-UIDAI

 

Started by GoI last year to given every Indian a unique ID, it has former Infosys co-founder Nandan Nilekani as its chairperson. The reasoning behind the name AADHAAR, is that it translates into ‘foundation’, or ‘support’. The word is present across most Indian languages and can therefore be used in branding and communication of the UIDAI program across the country.

2 thoughts on “UIDAI gets New Logo and Name – AADHAAR

  1. Am dissapointed, The Basic rule that Logo xperts follow is that it should be perfectly reproducible even in half a square cm!
    Logo Signage needs to be identifiable by people of diff languages etc.

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